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Web analytics dashboard

Prisme Analytics comes with a built-in web analytics dashboard, that focus on measuring and analyzing anonymous traffic in order to understand how to maximize conversion.

This document introduces and explains every panel of this dashboard:

web analytics dashboard screenshot

Parameters

Parameters section influences how your analytics data are retrieved and displayed.

It enables you to filter traffic data and visualize only what you want/need. Here is a screenshot of 14 parameters of general dashboard:

General dashboard parameters screenshot

  • Date time range: The specific time period we want to visualize
  • Domains: Website domain names
  • Entry Paths: Paths of first pages viewed by a visitor within a session
  • Operating Systems: Visitors' Operating System family
  • Browsers: Visitors' browser family
  • Referrals: Domain from which page was visited or direct
  • Locations: Visitors' country
  • Exit Paths: Paths of last pages viewed by a visitor within a session
  • Paths: Paths of visited pages.
  • UTM parameters (source, medium, campaign, term, content): Session started with the given UTM parameters

Overview section

First section is made of 3 panels with common metrics you would expect on any web analytics dashboard. It is designed to provide a quick overview of you website traffic.

Summary panel

summary panel screenshot

Summary panel is made of metrics and Change block.

The Change values represent the percentage change from one time period to another within the metric. For instance, if your dashboard displays data for the last 7 days, the Change value for unique visitors would indicate the percentage difference between the current 7-day period (green rectangle) and the previous 7-day period (blue rectangle).

change schema

Summary panel 2

summary section 2 screenshot

Second summary panel shows more advanced metrics.

  • Live visitors: Number of visitors currently active on your website
  • Bounce rate: Rate of sessions that bounce
  • Average session duration: Average session duration

Time series

time series panel screenshot

Time serie panel shows you visitors, sessions and page views over the selected period of time.

Sources section

Second section is made of two panels showing where your traffic is coming from.

Top sources

First panel is a bar gauge showing 10 most used sources.

top sources bar gauge screenshot

Traffic sources

Second panel is pie chart showing proportion of internal traffic (e.g. traffic from the same website) vs direct traffic vs external traffic (e.g. visitors coming from another website)

traffic sources pie chart screenshot

Top pages

This section shows most popular pages of you websites.

Entry pages

This bar gauge panels show the 10 most popular entry pages.

entry pages bar gauge screenshot

Top pages

This bar gauge panels show the 10 most popular pages.

pages bar gauge screenshot

Exit pages

This bar gauge panels show the 10 most popular exit pages.

exit pages bar gauge screenshot

Location section

Location section shows visitors location.

Map

This map contains markers whose size is relative to the number of page views per country.

visitors location map panel screenshot

Top locations

This bar gauge panels shows the 10 most popular visitors' location.

visitors location bar gauge screenshot

Devices section

Last section is about visitors' devices.

Browsers

This pie chart shows visitors' browser family proportion.

browsers pie chart panel screenshot

Operating System (OS)

Second pie chart shows visitors' operating systems family proportion.

operating system pie chart panel screenshot

Custom events section

Custom events section shows your custom events.

Top custom events

This bar gauge panels shows the 10 most received custom events.

top custom events bar gauge screenshot